About us

Our mission and vision

To become the leading and preferrable Partner in Azerbaijan for international retail brands be it luxury or mass market. To serve our customers better, to always be relevant in their lives and to form lifelong relationships. To build strong digital solutions in retail segment. The vitality of our company are people: our associates, our customers and our partners. We value and respect different backgrounds & unique talents; they strengthen our ability to succeed. We care about our associates: we empower them, we reward them.

Who we are?

Blue Planet is one of the leading partners for international sport, luxury and jewellery brands in Azerbaijan since 2014. Company is the part of Pasha Holding. Deep knowledge in the chosen field and exceptional customer service distinguishes and develops us. As a result of the constant development, today we are at the service of our customers with more than 20 stores.

Our history

Established in 2014 by Pasha Holding, in a short period of time Blue Planet LLC had become one of the country’s major players of sports, luxury and jewellery market, demonstrating extensive experience in retail and distribution field. The company started its first operations with Courir and Go Sport store chains, having opened its first shop in 2015. Gradually increasing the number of stores in the following years, the company started partnership with new brands. Today Blue Planet is the official brand partner of Go Sport, Courir, Skechers and Nike in the sports market of Azerbaijan. Due to the thorough knowledge of the retail sector, on-going study of customer habits and behavior, Blue Planet has expanded its field of operations and has taken its place in fashion & luxury clothing and jewellery market, becoming the official partner of such brands as Celine, Brunello Cucinelli, Tiffany, Bvlgari, Dolce&Gabbana, Valentino in Azerbaijan. In 2021, Blue Planet Distribution LLC successfully signed an official partnership with one more international brand Nine West.